The One Question Every Coach Supervisor Dreads
If you’re a coach supervisor, you know the question. It comes up in almost every group session, especially with newer coaches, and it can bring the conversation to an awkward halt: “How do I find coaching clients?”.
This single question creates a ripple of discomfort. Is it even a topic for supervision? And if it is, how do you answer it, especially if your own path to getting clients isn't something others can easily replicate?.
In this episode, Sarah pulls back the curtain on this common challenge, looking at it from both sides of the telescope—for the coach who is desperate for an answer and the supervisor who feels stuck.
🔥 What You'll Discover in This Episode:
A Coach's Vulnerability: When coaches have tried networking and discovery sessions with little success, they become vulnerable. This vulnerability is a magnet for predators and "charlatans" in the client acquisition space.
The High Cost of Bad Advice: Desperate coaches have spent eye-watering amounts of money on promises that are too good to be true. Sarah shares stories of coaches who spent £10,000 on training with "literally nothing actionable" and others who were told to send 50 spammy DMs a week on LinkedIn, only to be met with hostile replies and told their "poor mindset" was the problem when they struggled.
The Supervisor's Dilemma: The "how do I find clients" question is especially uncomfortable for supervisors whose own experience isn't repeatable. Perhaps you had a strong corporate network to tap into , or you built your hours through associate work , as an internal coach , or by coaching trainees at a school. Simply telling a new coach to "email everyone in their network" isn't helpful if their network looks nothing like yours did.
A Radically Changed Landscape: The coaching world has seen a 54% increase in qualified coaches since 2019. As a result, finding associate work is incredibly difficult. Some platforms now have waiting lists for pro bono work, and others have turned away coaches with a PCC credential for not having enough experience.
Are you a coach supervisor struggling with this very issue?Sarah recorded a conversation with a group of supervisors discussing how they handle this exact challenge. If you'd like a copy of that recording, she is happy to share it with you.
Drop an email to:
sarah.short@thecoachingrevolution.com to request the video.
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