The coaching industry has a dirty secret: 80% of trained coaches can't make a sustainable living. In this episode, Sarah exposes the seductive lie that's keeping thousands of talented coaches broke and disillusioned.
The Problem:
- Traditional coach training ends at certification, leaving coaches to "fend for themselves"
- The myth that "good coaching sells itself" has created a structural flaw in the industry
- AI coaching will further reduce opportunities for associate coaches working below market rates
The Solution:
- Treat coaching as a profession, not a spiritual calling
- Master client acquisition as a core competency, not an optional add-on
- Embrace ethical marketing as a public service that connects coaches with those who need help
What The Coaching Revolution Rejects
- The belief that marketing "sullies" the coaching work
- Training models that abandon coaches after certification
- The gaslighting that struggling coaches just have "mindset issues"
A new infrastructure focused on outcomes over ideology, where graduates:
- Build viable businesses with professional rates
- Create real impact on their own terms
- Master visibility, integrity, and commercial skills
What The Coaching Revolution Rejects
- The belief that marketing "sullies" the coaching work
- Training models that abandon coaches after certification
- The gaslighting that struggling coaches just have "mindset issues"
What They're Building Instead
A new infrastructure focused on outcomes over ideology, where graduates:
- Build viable businesses with professional rates
- Create real impact on their own terms
- Master visibility, integrity, and commercial skills
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