Description

In this powerful episode, Sarah challenges a common misconception among coaches: that marketing lacks integrity. Through a personal encounter and professional insights, she unpacks the critical importance of effective marketing for coaching businesses.

• Sarah illustrates the importance of using client-friendly language in marketing. Example: Technical jargon alienates potential clients

• Coaches must speak in terms their target audience understands
• Using the client's own language helps them "see themselves" in your messaging

• Many coaches believe marketing is inherently unethical or lacking integrity
• This belief prevents approximately 80% of coaches from successfully building their businesses
• Without a solid client acquisition process, coaching becomes a hobby, not a profession

• Every business needs paying clients to survive
• Client acquisition is not optional—it's essential
• The coaching profession is NOT saturated
• Having a network or existing reputation is a privilege, not the norm

Sarah shares a LinkedIn interaction where a coach (George) criticized another coach's (Jim) marketing language. George claimed his "integrity goes beyond marketing" and Sarah confronted this perspective, highlighting its harmful implications.

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