Do you feel "grubby" or "salesy" when you think about marketing your coaching business? You are not alone. In this short episode, Sarah challenges the common belief that marketing requires being "shouty" or "braggy". She explains how marketing is actually just as client-focused as coaching itself, simply requiring a shift in perspective to help your ideal clients find you.
Key Takeaways:
The "It Depends" Dilemma: Coaches often struggle to define outcomes because every client is unique and the results depend entirely on the individual's challenges and actions.
The Visibility Reality Check: Many coaches believe that if their coaching is good enough, clients will magically find them, but clients cannot hire you if they don't know you exist.
Marketing is Client-Focused: Just as coaching focuses on the client, good marketing focuses on the specific kind of client you love working with—the ones that make you say "yes" when you see their name in your diary.
The "Coach Marketer" Role: To build a financially viable business, you must embrace the role of "coach marketer," which simply means becoming visible to your chosen clients and articulating the benefits of working with you.
Memorable Quote:
"No matter how wonderful your coaching is, clients can't find you if they don't know you exist."
The Simple Marketing Formula:Sarah breaks it down into two simple steps:
Become visible to the people you want as clients.
Articulate the benefits of working with you.
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