Description

Listen to how one project manager transformed 14 years of corporate experience into a thriving coaching business - and why AI can't replace authentic marketing.

About The Episode:

Meet Andy Keneally, an Irish project manager turned successful business coach who spent 14 years managing massive projects across the globe - from Hong Kong to China to London. After feeling stuck at the senior level and wondering, "is this it?", Andy made the leap into coaching and discovered how to turn his corporate experience into his greatest business asset.

In this candid conversation, Andy shares his journey from complete beginner to landing corporate clients, the surprising truth about AI in marketing, and why community support became his secret weapon.

What You'll Learn:

The Power of Experience-Based Coaching

• Why coaching "a younger version of yourself" creates instant credibility
• How Andy identified project managers at career crossroads as his ideal clients
• The difference between having lived experience vs. having a "front row seat" to your audience's challenges

The Reality Check on AI and Marketing

• Why ChatGPT assumes every coach is a sports coach (spoiler: it happened to Sarah too!)
• The frustration of AI-generated content that "doesn't sound like you at all"
• Why LinkedIn is littered with obvious AI posts that make you feel like you know ChatGPT instead of the person
• The crucial difference between AI as a tool vs. AI as a thinking replacement

From Invisible to In-Demand

• How Andy went from unknown to having corporates reach out directly
• The simple strategy of being visible and speaking your audience's language
• Why "best kept secret" coaches can't earn a living

The Game-Changing Power of Community

• How Andy got 10+ expert responses to his pricing question in just one hour
• The difference between coaching communities and business-focused coaching communities
• Why working alone means "turning around to the dog" for advice (Andy's words, not ours!)

About The Guest:

Andy Keneally is a business coach specialising in helping project managers navigate career crossroads. After 14 years managing large-scale projects globally, including 2.5 years based in Hong Kong and China, Andy now helps senior project managers in London figure out their next career move while managing the unique stresses of their fast-paced profession.

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