Ever feel like you’re shouting into the marketing void, trying to convince people they need a coach? What if we told you your biggest competition isn't other coaches at all?
In this episode, Sarah flips the script on everything you thought you knew about finding coaching clients. Get ready to stop competing and start connecting.
What You'll Discover in This Episode:
The REAL Competition (It's Not Who You Think): Your actual competition is much closer to home: things like self-help books or a chat with a friend. Most people aren't shopping around for a coach because they don't yet understand what we do. This changes everything.
The "Market to Everyone" Trap: You might be able to coach anyone, but you absolutely cannot market to everyone. If you’re at networking meetings saying you "help people reach their goals," you're likely falling into a client acquisition trap that just doesn't work well. All good marketing needs to be focused.
Why Your "Wide Net" Has a Hole in It: Think you can market to "women aged 30 to 65?" Think again. A 30-year-old starting out and a 65-year-old nearing retirement are in completely different seasons of life. While both might need more confidence, the way that problem shows up in their lives is "utterly different," so the same marketing message will fall flat.
The Secret to Finally Being Heard: The solution is to find "your tribe"—your perfect target audience or niche. You need to choose an audience you know well and can speak their language.
Become Their Go-To Coach: When you can describe the problems your clients are facing using the exact words they use, you join the conversation already happening inside their heads. This is how you stop being just another coach and become the go-to authority for the people you're meant to serve.
Feeling a mix of "aha!" and "wait, what?" right now? That's a good thing. If you're ready to stop struggling and start building a real coaching business, Sarah wants to talk to you.
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