Description

In this episode, Sarah explores why so many coaches still believe marketing has to be "grubby, grabby, and pushy" – and why they're completely wrong. In this eye-opening episode, discover the secret behind truly effective marketing and why the best examples are hiding in plain sight.

The Invisible Marketing PhenomenonThe most effective marketing is invisible to everyone except its intended audience. While coaches complain about "shouty" marketing tactics, they're missing the dozens of quiet success stories happening right under their noses.

• Effective marketing is laser-focused on specific target audiences
• If you're not the target, you literally don't see it
• Most successful coaches aren't marketing to other coaches
• This creates a blind spot that perpetuates marketing myths

Real Success Stories Featured

Amy Wilkinson - Food Industry Specialist

• Started struggling to market her coaching business
• Now targets women in the food industry specifically
• Built an award-winning podcast and a consistent LinkedIn presence
• Scaled to include associates delivering coaching and training

Sarah Klein - Public Sector Midlife Women Coach

• Focuses exclusively on midlife women in the public sector
• Developed a marketing message that speaks directly to her ideal clients
• Built such a successful practice she became a Coaching Revolution mentor
• Proves marketing can be both effective AND comfortable

This week, instead of looking at what other coaches are doing, study the marketing of businesses that target YOUR ideal clients. What can you learn from how they communicate? How might you apply their focused, comfortable approach to your own coaching business?

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