Business and marketing - the two go hand in hand as Sarah McArdle shares with us on this week's episode. From agency to in-house, Sarah has worked on both sides of the fence and has embraced the need to upskill throughout her career as the marketing sphere evolves. She talks us through how best to utilise business insights to drive a purpose-led marketing strategy, the advantages of organisational transparency and why it's not always "marketing's fault".
We hope you love what you hear - so much so you want to give us a follow and maybe a 5 star review?
Or join the conversation on Instagram @digitale.adl or Facebook or drop us a love note at hello@digi-tale.com.au
