For our last episode of Season 1 we were joined by no other than Mal Chia. As an award-winning consultant CMO and e-commerce advisor, he helps brands grow profitably and sustainably. Mal refers to himself as a reformed performance marketer, living at the intersection of data, brand and strategy. He takes us back in time where his journey began and talks us through what makes a strong e-commerce brand and how to build an engaged marketing team.
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