In this episode of the podcast, hosts Kiley Wilde and Pete Beckett are joined once again by regular contributor to the show Ciaran Mcginn @theemcginn to help us discuss some of the weirdest, strangest, and some even downright racist examples of PR marketing in the gaming industry.
This topic came up after the recent discussions online regarding the Street Fighter 6 reveal, DICE and EA blaming Halo Infinite for the low sales of Battlefield 2042 and Savathûn, the Witch Queen character from Destiny, taking over Bungie’s twitter account.
Some of the examples we spoke about:
Bomb scare at Ubisoft Offices Ubisoft’s PR Stunt Ended With a Bomb Scare | by Sean Kernan | Better Marketing
The “randy bandicoot” https://www.resetera.com/threads/why-is-crash-bandicoot-always-portrayed-as-being-an-absolute-sex-bomb.88597/
Resident Evil’s body parts disaster https://www.destructoid.com/capcoms-severed-limb-stunt-turned-out-to-be-a-disaster/
Peter Moore’s famous Halo 2 tattoo https://twitter.com/petermoorelfc/status/1325871006725120010?lang=en
Sony’s racist PSP White advert in the Netherlands https://www.polygon.com/2017/4/5/15190396/sony-psp-ad-white-is-coming-pepsi-kendall-jenner
We hope you enjoy the episode.
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Music by Jonny Atma aka Gametal - @JonnyAtma on Twitter, Gametal on Youtube
