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Description

In this episode of the podcast, Jeremy and Chris discuss Black Friday and Cyber Monday and why your firm should be offering discounts (j/k no it shouldn't). They also dive deep into the customer discovery process. The key takeaways from the episode are:

• Whether or not your firm should be offering discounts to drum up new business


• The ways your firm is unintentionally discounting your services


• The benefits of a solid customer discovery process in your firm


• Ideas for a successful customer discovery process


• Who should be managing the discovery process in your firm?

Follow the show on Twitter @CPAAdvisoryShow

Jeremy Wells on Twitter @JWellsCFO

Chris Hervochon on Twitter @ChrisHervochon