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It takes creativity to craft a culture and cast a vision in a way that impacts all levels of an organization. In episode 15 of Pit Stops to Podium, William Warren, Founder and CEO of The Sketch Effect, offers understandable and actionable insights for scaling companies on culture and vision. Prior to The Sketch Effect, William worked in Marketing at Chick-fil-A, Inc. and has a Masters Degree from SCAD. He is a creator turned entrepreneur. Take 20 minutes to listen to William’s advice on crafting a culture by design, not default.