“A brand is a promise...built by what it says and what it does." In this episode of Pit Stops to Podium, Kat Cole speaks to the B2C leaders to give specific insight into what it takes to build a winning brand. She categorizes indicators of a healthy brand into 2 main buckets - relevance & differentiation. "Being high on both is a mark of a brand that lasts and is winning at any point in time.”
