I’ve seen a lot going around social media about free content v paid content.
I develop my business growth on Free v Paid and there is a difference in what is offered and how each type of content operates.
I also don't class my ‘paid’ services as ‘content’. At the point that you pay my firm of surveyors for a service we are on hand to help, support and advise and that for me is the difference.... A professional service.
This is also what you should be asking for with any service you pay for.
In this podcast I go through the strategy and reasoning for both types of content and services. It may also help you understanding the back end of running a business through social media, as it’s definitely different from the traditional way for growing a firm of surveyors!!