Salespeople are often gifted storytellers – but what separates the best stories from hollow pitches?
To find out, Thomas interviews Mike Adams, author of Seven Stories Every Salesperson Must Tell.
On this episode of Lead with Excellence, Mike tells Thomas how his background running sales teams in the tech and energy sectors led him to storytelling.
After studying how stories build trust with clients, he now unpacks the ingredients and recipes that craft the strongest sales narratives.
Along the way, Mike shares with Thomas his list of must-read books for salespeople after you finish reading Seven Stories, of course!
