- You need to be known if people are going to book you!
- What is your definition of you and what you do?
- You will need to communicate this many times over
- Think about your identity relative to your career/trade/service - is it consistent in terms of logo, colour scheme, tone of communication etc?
- Professionalism - not just about getting paid!
- Give yourself some proper βmeβ time to work out exactly who you are in your new venture and exactly what you do
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