Have you ever had a craft beer where two or more local breweries "collaborated" to make a new beer? How can competitors be doing that? don't they hate each other? Isn't it odd to think how people in the same industry who technically compete for the same gullets absorbing their beer can work together and have mutual benefits? What if the same utopia could be applied to contracting? What if we can build and use a community to change the mantra behind what good healthy "collaboration" could do. If you can't beat them then joining them has a different ring to it now?