Description

In this week's episode, Jack Chambers-Ward is joined by content strategist Lily Ugbaja to discuss how to create content that stands out in the soon-to-be AI-dominated SERPs. Jack and Lily discuss:

• What do we mean by 'the Specificity Strategy'?
• How to find your target audience
• The LEMA framework of content creation

For all of the links, show notes and transcript, go to search.withcandour.co.uk.