Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs.
Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics. They also discuss the importance of ongoing testing, adapting to industry changes like AI advancements, and building strong off-page SEO.
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00:00 Introduction
01:38 Welcome to Search With Candour
03:10 Guest Introduction: Derek Hobson from Brain Labs
04:14 Defining Strategy and Tactics in SEO
08:05 The Avengers Analogy: Strategy vs. Tactics
21:42 SEO Strategy Development Process
24:46 Marvel vs. DC: A Lesson in Strategy
34:31 Unexpected Marketing Wins: Grommet Mug Case Study
37:52 Client Strategy and Adaptation
38:52 Creative Marketing Ideas
40:54 The Importance of Brand Visibility
44:07 SEO and Content Strategy
48:55 Adapting to Industry Changes
59:16 Off-Page SEO and Influencer Marketing
01:08:36 Final Thoughts and Recommendations
