Description

In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss:

• Should you get your content and keywords translated?
• How to be aware of your cultural biases
• How to approach ethnic marketing within your home country
• Understanding different elements of culture 

Check out the full show notes and transcript at search.withcandour.co.uk