Seven conversations when starting a business:
1) Identify your why, purpose, mission, vision
2) What is your legacy? Financial freedom, retirement, what is your end game?
3) Cabinet of advisors
4) What problem am I solving? Build solutions not just deliver a product or service
5) Entity structure
6) Plan for success (business plan, marketing plan, etc). How am I getting customers and how am I going to serve them?
7) Projections, budgets, metrics
