Basics of Attracting and Keeping Customers:
1) Communicate purpose, not just the product or service offerings
2) Have deep conversations to understand their problem, not just address the product or service the customer thinks they need. This requires listening with purpose and a deeper level of knowledge of your product or service
3) Communicate with transparency – know the limits of the product, service and your personal limits. Be true to your word and don’t overpromise
4) Keep professional boundaries – relationships will be ruined if personal and professional lines are blurred. Keep employees aligned with your business’ core values without feeling like they are employees of the customer.
5) Give meaningful expressions of gratitude. When giving gifts, make sure they align with your company’s values and the values of the customer.
