Every business has elements (real estate may include single family rentals, wholesale, turnkey properties, construction management, property management, etc.). A service business will have different areas of services they render (an accounting firm can provide tax, consulting, audit). In addition to the service or product offerings they have elements that include culture, marketing, sales, hiring, internal and external communication, online presence, etc. Each of these elements needs to include the following for a business to succeed:
1) Strategy
2) Best practices
3) Technologies
4) Processes
Each element has the following phases
1) Definition
2) Implementation
3) Refinement
4) Evolution
