One of the most important qualities a business owner must have is focus. The more qualities of a visionary a business owner possesses, the more difficult it can be for that business owner to focus on objectives
A business owner must focus on the following:
1) Purpose – the purpose is what you do and why you do it. This needs to be front and center in the way you communicate internally and tell your story externally
2) Consistency of message – if messaging internally and externally is confusing or conflicting, the brand message will be confusing. All communication and messaging must be consistent with your purpose so employees, third parties and customers know who you are and why you do what you do
3) People and processes – a company may have a COO or integrator that manages processes and people but the roles and processes themselves need to be a focus of the owner. Are the right people in the right seats and are the processes followed, efficient and managed well?
4) Empowerment – allowing those to whom you delegate roles and responsibilities to do what you have hired them to do. Developing your people to perform at their peak level.
5) Relevancy and responsiveness at the personal and company level – always be connected to the product or service, connected to the people, and improving both as the leader and developing those who work with you. Product or service remains relevant.
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