Internal / External Alignment – Belk on Business – Episode 144
There will be parallels or alignment between how you conduct your business internally with culture and team and externally with clients if your business is going to strive.
Four areas of alignment:
1) How easy is it for clients to do business with you and how easy it for employees to work with you. (communication and technology) Where to you place people in the office so they can communicate easily and work together, how do clients schedule time with you and what platforms do you use)
2) What differentiators are there between you and your competitors in your product and/or service and what differentiators are there in your culture and as an employer? (value, relationship, service). What makes you unique? How do you develop and educate? (Situation with bankers working with clients). How do you innovate? How do you lead (inspiration, empowerment, motivation)? How do you communicate?
3) People do business with you and want to work with you internally and externally because of relationships. This will lead to referrals both from clients and from team members.
4) Does your culture, branding message and execution align? Do they set expectations that are met and exceeded?
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