Simon Sinek’s talk regarding starting with our way changed the dialog in many ways for entrepreneurs and business owners. He said the following:
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
We need to not know just our why but also our mission and vision. Our why, our passion, our drive isn’t enough. Our goals and objectives need to be clearly identified. Goals and objectives are summarized in mission and vision statements. Both of these serve different purposes for a company but are often confused with each other. While a mission statement describes what a company wants to do now, a vision statement outlines what a company wants to be in the future.
In my experience, I run into business leaders that are unable to lift their lid to achieve their why, mission or vision. To identify the mission and vision…to lift that lid, questions need to be answered that requires us to be self-aware and honesty with one’s self:
