Description

1. Does my product or service bring greater value than my competitors?
   
   
2. Does my pricing reflect my value and is it affordable to my avatar?
   
   
3. Does the combination of my avatar, product/service, pricing and costs align to a model that is profitable?
   
   
4. What are my steps/hurdles to get to my goals?
   
   
5. What are the steps/hurdles my customer/client have in reaching their goals?