Staying Relevant with Customers
Once you have engaged a client or customer, a business must continue to keep itself in front of the customer and can do this several ways:
1. Be unique – true to your differentiators. When you sold the customer on your and your product or service, there were differentiators that made them chose you. Be more than your customers were expecting and bring something even unexpected that helps that client remember you.
2. Provide value –Your customer expects you to live up to their expectations and solve their problem but what can you do to exceed the expectations? What can you do or give that makes the customer feel that you gave them something well beyond that they paid for?
3. Cross sell – do you have other products or services that can help the customer reach their goals.
4. Use your network – when your customer has a want or need and your company does not provide that service or product, is your network vast enough you can connect them to that person who can fill that want or need.
5. Be the the person that other people want to work with. The best customers come from referrals and when you can attract new customers, you attract new work, new ideas to diversify your service offering and customer base and attracts new people to your network or you to other people’s network.
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