So, who are these people who are watching our Churches Online and what are we supposed to do with them? COVID-19 has brought us tons of traffic, and maybe for the first time we, as a church, are understanding the potential of the reach of Church Online. But here's a hard truth: people are not going to stay at your church because of content.
Why do people stay? Because of community, vision, being on mission... The COVID-19 lesson for Church Online, if nothing else, is integral to your vision into Church Online. Cause if people are only watching online for content, well... Netflix cost $9. They don't sell vision, but they do a great job at making a consumer. Don't even get me started at Disney+.
So, what's the process to get people engaged, activated online? While we're talking, what's that even look like in the physical building? Can Physical + Digital work together, for the benefit of our people? These are the conversations we're having here on The Church Digital Podcast.