It’s easy to be authentic, right? Maybe not. As a business and a brand, authenticity doesn't always come naturally.
Oftentimes, it needs to be learned—especially in the scope of marketing. Authenticity equals trust, and trust equals loyal consumers. Listen to this episode to hear how the authenticity trend got started (hint: it involves Millenials and Gen Z), and what your business needs to do to thrive in this modern age of being open and honest with your consumers.
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