Description

Do you have a soft spot for Lucky Charms? Still cherish your Hot Wheels collection from your childhood? Memorized the Meow Mix jingle?

In this episode, we're taking a look at how brands become iconic over the course of our lives—starting right from childhood. Like most things regarding branding, there is a formula to follow when branding toward children. Tune in to learn more.

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Sources: 

• https://www.emerald.com/insight/content/doi/10.1108/13612020410518664/full/html
• https://www.marketingweek.com/marketing-to-kids/
• https://www.sciencedirect.com/science/article/abs/pii/S0195666312000980
• https://99designs.com/blog/logo-branding/designing-for-kids/
• https://www.forbes.com/sites/mariansalzman/2013/01/08/when-should-branding-begin/?sh=6266a42431d4
• https://medium.com/@behaviorinstitute.tr/marketing-to-children-is-no-childs-play-8715a73b032b
• https://un.ga/reads/understanding-childrens-influence-on-parents-purchase-decisions/
• https://www.forbes.com/sites/amyschoenberger/2021/12/01/the-kids-are-alright-thanks-to-these-innovative-childrens-brands/?sh=cdfa78d54dd9
• https://sourcingjournal.com/topics/lifestyle-monitor/how-brands-serve-kids-parents-childrens-wear-cotton-lifestyle-monitor-150318/
• https://books.google.com/books?hl=en&lr=&id=DCug6hGmOXAC&oi=fnd&pg=PA1&dq=marketing+to+kids&ots=NUbm3O6tt6&sig=spIxPaG9P-Tq3gns4XXSKmR7knM#v=onepage&q=marketing%20to%20kids&f=false
• http://www.jcr-admin.org/files/pressreleases/031114081639_March2014Release2.pdf