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Welcome to Episode #12 of the FITFO Podcast. My guest today is Mr. Eric Ruiz. He is a fellow 209er, a latino, unfortunately a Raider fan, but more importantly a proud husband and father. As a Business Development Professional he has more than a decade of experience in expanding and launching advertising and subscription products across the U.S. and Latin America. He is currently a BD Executive at Google, formerly at Waze and Netflix. He was one of the first 6 U.S hires at Waze and helped launched their ads campaign in the U.S. and Latin America, and we discuss the first big win he had while there. Eric has also written articles you can find in Fast Company, Entrepreneur, and The Observer.
During this episode we talk about his experience of getting into the startup ecosystem, finally finding his path in tech, being laid off just weeks into his career and the opportunity that came next, Waze. He shares some of his most valuable lessons he has learned over his impressive career and there are insights we all can learn from, regardless of industry. He is an avid reader and we discuss some great books not only on parenting but leadership as well. 
Eric lives in the Central Valley with his beloved wife, young son, and energetic Chihuahua mutt. 
If you want to see more from him check out his LinkedIn https://www.linkedin.com/in/ericmruiz/
Enjoy!
Links:
- Observer Article: https://observer.com/2016/10/lets-be-honest-we-have-no-idea-what-diversity-means/
- Entrepreneur: https://www.entrepreneur.com/leadership/what-i-learned-from-being-a-broke-unemployed-graduate/236709
- Fast Company: https://www.fastcompany.com/user/eric-m-ruiz
- Kid Cudi - Pursuit of Happiness Music Video: https://www.youtube.com/watch?v=7xzU9Qqdqww
- Hunt, Gather, Parent: What Ancient Cultures Can Teach Us About the Lost Art of Raising Happy, Helpful Little Humans https://a.co/d/2dB9QP3
- The Path to Power (The Years of Lyndon Johnson, Volume 1) https://a.co/d/iypwzt1
- The Passage of Power: The Years of Lyndon Johnson, Vol. IV https://a.co/d/a9h33PH