In this episode, I dive deep into a conversation with Charles Leikauf, a corporate finance expert turned accidental fractional CFO.
Charles shares the strategies and mindset shifts that helped him escape the CFO corporate job to overcome fears, consistently attract clients, and ultimately build his own business. We discuss the importance of personal branding, leveraging Facebook ads, and building a scalable model with a reliable team.
Listen to the full episode to learn about how offering value and embracing new marketing methods can scale an accounting business or any professional service.
00:48 High Vibrational State and Mental Rehearsal
02:35 Applying Mental Rehearsal in Business
05:44 The Accidental Fractional CFO: Charles' Origin Story
13:51 Transitioning from Corporate to Entrepreneurship
17:28 Growing a Business and Overcoming Challenges
19:31 The Importance of Predictable Client Acquisition
21:23 Leveraging Facebook Ads for Business Growth
31:11 Scaling Through Content Consumption
31:51 Overcoming Limiting Beliefs in Accounting
32:40 The Evolution of Accounting Practices
33:17 Embracing the Internet for Business Growth
34:10 Niche Down for Success
38:21 The Importance of Client Compatibility
40:50 Building a Reliable Team
44:35 The Value of Character in Hiring
47:36 Supporting Accountants to Scale
50:59 Balancing Multiple Businesses
53:54 The Bigger Picture: Changing the Industry
57:23 Encouragement for Fractional CFOs
01:00:33 Final Thoughts
About Charles Leikauf
Instagram: @profitsurgegroup, @charlesleikauf
LinkedIn: https://www.linkedin.com/in/cleikauf/
