Today, we're going to take a deep dive into my personal journey from being a niche pioneer in the cannabis industry to exploring the world of sales.
Here's what you can expect from this episode:
1. A Journey Beyond Cannabis
Back in 2015, I took a leap of faith and left the corporate world behind to venture into the thriving cannabis industry. Little did I know that this step would set the stage for a radical transformation. Join me as I share the exciting and unexpected twists and turns of this journey.
2. Niche Wisdom
Prepare to be inspired by the power of niching down! I'll take you back to my time in Venice, California, where I stumbled upon a magazine that showcased incredible women in the marijuana industry. Discover why going deeper into a niche can be the rocket fuel for your business growth.
3. Events, Podcasts, and Growth
Learn how I leveraged event marketing and the world of podcasting to not only gain a deep understanding of the cannabis industry but also build a massive audience in the process. I'll share the strategies I used for my first guest lecture and the remarkable ripple effect it created.
4. Sales vs. Marketing Mindset
Shifting gears from marketing to sales, we'll dive into the critical distinction between these two vital elements of business. Explore the importance of content creation, mastering inbound sales techniques, and the art of attracting the right audience. This shift in mindset is a game-changer!
5. The Outbound Sales Challenge
Join me as I candidly explore a personal challenge – mastering the world of outbound sales. We'll dig into the discomfort, the rejection, and the incredible growth that comes from stepping outside our comfort zones. Remember, this is not just a challenge for me; it's an invitation for you to break through your boundaries too!
I invite you to embrace the power of outbound sales and join the conversation. Share your thoughts, challenges, or even your victories with me on Instagram or LinkedIn. Remember, the path to business freedom is ever-evolving, and I'm here with you every step of the way.
Get ready to expand your entrepreneurial horizons and discover new possibilities. Let's dive in!
