Creating merch certainly seems like a foolproof way to generate profits, but that’s not always the case! Today, we are discussing how Wil actually lost money on the world-class merch he created with the Littles, and why profit was never part of the plan. We discuss how Wil sees the role of merch in the overall messaging for the Littles, in step with the philosophy that how you do one thing is how you do everything. Hear how merch can be used to show investors the quality of your work, why Wil doesn’t mind that merch is a loss leader in his business, and how he foresees long-term gain from short-term loss. Hear about Wil’s hands-on process of sourcing and manufacturing merch for the Littles, why he doesn’t recommend that for everyone, and what the process of custom-curating his Shopify experience was like. Thanks for tuning in!
TIME-STAMPED SHOW NOTES:
[04:48] The process of custom-curating his Shopify experience.
Tweetables:
“The way we see merch is not only as a way for people to rep our brand but also as a way for us to market our brand out there, which is the reason why we spend so much time and effort into every single tiny detail.” — @wilxlee [0:01:11]
“We get to, not only send this merch to our community members that love the entire experience, but also, send it to investors, send it to friends and family. This is a perfect way to show them the quality of our work.” — @wilxlee [0:01:53]
Links Mentioned in Today’s Episode:
