Today we have our very own Wil Lee in the hot seat to answer questions about the Mario of Web3, The Littles. In this episode, Wil explains what The Littles is, what inspired it, and what it’s evolved into, shedding light on some of the project’s upcoming endeavors. We get insight into how The Littles procured impressive partnerships with the likes of Cool Cats and Time, and why they’ve chosen to launch a 1-Up arcade experience. Tune in to hear all about The Littles’ goals and marketing strategies, from high-quality merch to raising capital, and more!
TIME-STAMPED SHOW NOTES:
- [00:42] The Littles’ upcoming NFT launch.
- [01:07] What The Littles is, what inspired it, and what it’s evolved into.
- [01:43] What it means to be “the Mario of Web3”.
- [02:34] The Littles’ current value.
- [03:03] The team structure of The Littles.
- [04:23] How generative art differs from traditional art.
- [04:57] What The Littles gained from their various partnerships.
- [07:19] How they procured their partnerships.
- [08:05] How The Littles landed Cool Cats as their official partner.
- [09:23] What Cool Cats gains from their partnership with The Littles.
- [10:16] How The Littles’ Time partnership is structured.
- [12:29] The goal of The Littles’ upcoming 1-Up arcade experience.
- [14:52] A glimpse inside the arcade.
- [16:01] The Littles’ upcoming Mint.
- [18:15] The marketing strategy behind the 1-Up arcade experience.
- [18:47] How The Littles use merch as a marketing tool.
- [21:29] How to approach the topic of users and revenue with investors.
- [23:46] The Littles’ current approach to raising capital.
- [24:50] Why raising capital often has negative connotations.
Tweetables:
“We have evolved into being the Mario of Web3.” — @wilxlee [0:01:32]
“When it comes down to generative art, it’s a very different trade than normal artists.” — @wilxlee [0:04:23]
“The entire process of us pitching to [partners] was not about what they can do for us, it was really about what we can do for them, their ecosystem, and how much work they need to put it. It became an irresistible offer for them.” — @wilxlee [0:07:37]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
The Littles on Twitter
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
OpenSea
Cool Cats
