Intellectual Property (IP) can be an incredibly valuable asset. Just look at the immense success of the Marvel Cinematic Universe (MCU), which would not have been possible without the studio’s extensive IP ownership. Today on the show we delve into what it takes to build world-class IP and how to build a business model around it. Tune in to hear what Wil is focusing on for The Littles’s IP, why storytelling is so important, and why it takes decades to build world-class IP!
TIME-STAMPED SHOW NOTES:
Tweetables:
“The way we approach building The Littles’s IP is really focused on the lore and the storyline of it. Because ultimately, with any franchise like Marvel and whatnot, we're really attracted to the story of the heroes, how we relate to them.” — @wilxlee [0:00:34]
“My take on this is that if you're going to try to build world-class IP, understand that it's not going to take a decade, it's going to take decades to do it.” — @ericosiu [0:02:32]
Links Mentioned in Today’s Episode:
