Comfort Peace and Freedom Podcast
I'm Ken Rusk, and during each episode, I speak with a world-class personality about what made them successful and about their experiences with my three favorite words: Comfort, Peace, and Freedom!
Today I am interviewing Marcus Collins, Award winning marketer and cultural translator. He's the Chief Strategy Officer at Wieden & Kennedy New York and a Clinical Assistant Professor of Marketing at the University of Michigan
Prior to advertising Marcus began his career in music and tech working at Apple and running digital strategy for Beyonce.
Ken will discuss his path through college and writing his book "For The Culture: The Power Behind What we Buy, What We Do, and Who We Want to Be"
Chapters
00:59 - Intro
2:54 - University of Michigan
2:44 - Beyoncé
3:40 - Engineering degree
5:09 - The jump to music
7:16 - Ken’s College Theory
14:04 - Are colleges helping find a path
19:06 - Marcus’ parents
21:37 - How to choose your path
23:42 - Gap year
24:14 - Watch 30 Ted Talks
26:41 - Ad break
28:15 - How Marcus started working for Beyoncé
33:00 - What Marcus Realized
34:18 - Writing his book
39:02 - Marcus’ book, For The Culture
40:24 - What is Culture?
41:24 - Who is the audience?
44:35 - His feeling about the book
45:20 - Story about the book
46:33 - The Comfort, Peace and Freedom Question
