This episode dives into how to optimize your website to attract more ideal clients to your healthcare practice. Learn free and paid strategies to increase website traffic and establish yourself as an authority.
Key Takeaways:
- Having a website is crucial, but it needs to be optimized for search engines and user experience.
- Utilise relevant keywords throughout your website content to improve search ranking.
- Establish a strong connection between your website and social media platforms.
- Get listed on local business directories to enhance online visibility organically.
- Content marketing (like podcasts!) is key to building authority and attracting potential clients.
- Consider paid advertising like PPC for targeted reach, but prioritize building a strong organic foundation first.
- Consistency is key! Regularly implement your website optimization strategies for long-term results.
