There is a lot of discussion lately about the metaverse, but does it really exist? Dale Imerman (Group Director Metaverse and Innovation at WPP) is Sara Robertson's (Global VP, Disruption at Xaxis) guest on this episode where he shares the origin of the term, the excitement around the potential, and what needs to be in place to make the metaverse a reality. This discussion puts the listener into the metaverse, explores the possibilities, the social implications, and how it can change people's lives, including an interesting overview of the virtuality continuum.
Snow Crash by Neal Stephenson
The Metaverse: And How it Will Revolutionize Everything by Matthew Ball
The Virtuality Continuum - Interaction Design Foundation
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#stayclassymetaverse #wpp
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