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https://reallygoodemails.com/emails/new-drop-limited-edition-socks-and-beanie/

Sam Sexton

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https://twitter.com/SamSexton

Video Transcription https://reallygoodemails.com/blog/feedback-friday-on/

See more exercise and fitness emails https://reallygoodemails.com/categories/exercise-and-fitness/

Same but different

There's power in continuity, but at the same time predictability can cause the wow factor to be less impactful over time - kind of like the last few bites of a Michelin Star dessert. So how do you continue to deliver that impressiveness each time when you are working within the constraints of a template or design system? 

In this week's Feedback Friday, we show off how a brand can keep surprising us week-to-week, despite the email elements being not too different between sends.

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