There are several things that you want to consider when developing a brand name. Does it align with the following:
- Brand Promise
- Core values and beliefs
- The item that you are seeking to brand rather its the company name, product or service.
- Brand drivers (The list of phrases or sentences that are detailed and descriptive aspects of the brand.)
We also go into some information in regards to brand architecture and how to acquire intellectual property in regards to your brand.
