PR mercenary Phil Elwood chats with Trey Elling about ALL THE WORST HUMANS: HOW I MADE NEWS FOR DICTATORS, TYCOONS, AND POLITICIANS. Topics include:
- The book's origin (0:00)
- His start in DC (2:31)
- Sinking bodies (5:32)
- Exploiting the airline industry (9:56)
- Helping the Gaddafis (13:13)
- An assist for Qatar's World Cup bid (17:34)
- Sportswashing (21:31)
- Any press is NOT good press (25:25)
- "Let's go, Brandon" (27:29)
- A visit from the FBI (30:11)
- Linkedin (36:33)
- "Start with the crazy. I'll rein you in." (38:08)
- Phil's proudest assignment (45:14)
- The meaning of "power" (48:17)
- The meaning of "truth" (50:22)
- How writing this book helped him personally (56:58)
