Drew Martin, Executive Senior Associate Athletics Director at the University of Texas-Austin, chats with Trey Elling, prior to his participation at the Hook Em House at Antone's during South By Southwest. Topics include:
- Explaining his panel discussion (0:00)
- LHN going digital-only (4:14)
- Blending new tech at DKR (7:48)
- Relevant gripes from last season at DKR (12:57)
- Maintaining the pageantry of college sports (14:01)
- The orange smoke (16:48)
- Drone show pyrotechnic trailblazers (18:40)
- Making a great thing better on game days (20:23)
