Today in 1963, the US Postal Service officially started using ZIP codes as a way to quickly sort huge amounts of mail and get it to where it needed to go. How did they get Americans to adopt ZIP codes? A mascot named Mr. Zip and a jingle sung by Broadway legend Ethel Merman. Plus: for Canada Day, the story of a runner in Ontario who ran a moose-shaped route through downtown Toronto.
The ZIP Code Turns 50 (TIME)
Ethel Merman (National Postal Museum)
Toronto cyclist rides 101km to make the most Canadian Strava art (Cycling Magazine)
