West Kept Secret is a boutique gym that combines cardio with pilates and strength training in a High Intensity Interval (HIIT) format. In this interview John interviews Marissa West and Heidi Hillman. They discuss how Marissa parlayed her experience as a Panthers cheerleader into doing personal training and then partnering with Heidi as a client. The two talk about why they work well together and how they've scaled the business. They also dig into specific fitness and nutritional advice. They discuss opening a gym in a pandemic and how the pandemic forced them to rethink digital/virtual/streaming.
