Building a thriving community takes more than just having an online presence. It requires a well-defined mission, vision, and customer journey. It also needs to have strategies that foster meaningful engagement with its customers. Fortunately, the GSD podcast is an excellent resource to help you get started. In this episode, Leslie and Jeff discuss essential topics such as understanding the competitive landscape and personas and gamification strategies that can drive engagement.
In this podcast, we'll be exploring Leslie's journey as a community builder. Leslie has been passionate about communities since before COVID and her experience in Pavilion only furthered her dedication to the cause.
Jeff talked to Leslie about how she established mission, vision, and values with startups, enabling them to create authentic and meaningful communities.
Leslie discussed how she believes in customer journeys that lead to evangelists referring others in by micro wins throughout the journey.
Jeff and Leslie also discussed Word-of-mouth marketing and how it is particularly relevant in the digital age, as well as understanding the competitive landscape and personas when rolling out a new one.
They also had a fascinating discussion about the effectiveness of gamification in communities, and how internal intrinsic motivation leads to better engagement levels than external extrinsic rewards.
If you are considering a community-building project or running an existing network, grab yourself a cup of coffee or tea, silence your phone, and listen to this informative episode – You won’t regret it!