Jim DeCicco and his two brothers, Jake and Jordan, were recently named to Forbes 30 Under 30 list in the Food & Drink category for the company they co-founded, Kitu Life. Kitu Life also appeared on Season 9 of Shark Tank as the three brothers pitched their product, SuperCoffee, a healthy, performance-motivated energy drink.
On this episode, hear the following:
-How Jim and his brothers started the company from the college dorm rooms
-The hustle stories that him and his brothers had to do to get the company to run
-Lessons that he learned along his journey