Welcome to Episode 77 of my podcasts, the view from the crow's nest. And it is the 21st of August 2020, which makes it exactly one month before my 40th birthday. And if you'd asked me 20 years ago, when I was living with my bandmates, playing in a band, being all rock and roll, what I'd be doing on my 40th birthday, where I'd be, I probably wouldn't have said, stranded at my mother in law's with my wife and two children. Because that's not so rock and roll, but I'm happy man. I'm very happy. So you know, it's funny how life is. But that doesn't mean that I'm leaving it as it is. So as you may or may not know, I'm working towards a couple of or a couple of exciting projects at the moment. The first one is audience Ninja, my marketing agency. And that's, that's go well, you know, that's definitely going well. So that's cool. Today, I started the process of trying to get Some more clients have a prospects of about 20 odd people who may be interested, we'll see. But as you again may or may not know, I'd really like us to niche to really focus as an agency on helping musicians, particularly, because I think they're a bit of an underserved community and obviously very close to my heart. So these are 20 or so musicians, and I really hope we're able to work with a few of them and help them basically help them grow and, you know, make a living from their art, which is the dream of all musicians. And so we'll see we'll see what happens there. And the other project that is moving forward is to grip the sky experience, which is my EP, release. It's, it's basically done. I mean, it's done in its first iteration. So I'm small thing, which is to make sure the emails when people get emails from it seems to come from me, and not from Some random company that's in the middle of sending emails. But hopefully they'll get resolved soon or by next week. But the big step now was a challenge. But it's built, and it works great. It can be improved, I've got ideas of how to improve it, but that'll be for a future iteration of it. But the next thing is the marketing side of it. So that's what I've been looking into today. Because it's not simply a case of just banging it out there. Because that wouldn't really be of much use as a marketing experiment, which is kind of partially what the grip the sky experience is meant to be as well. So I'm looking at a bunch of different tools that I've already got, that I haven't deployed yet which do different cool stuff, and making sure that basically everything is tracked and everything is set up correctly and configured so that the experience is as optimal as I can make it for the user and equally as beneficial as I can make it as a marketer. You know, as the owner of the site and the data, obviously, I wanted to work on all levels and so You must put in the prep work beforehand, in order to really reap the benefits is literally the same as you know, putting stuff into the ground that you're going to grow the seeds and whatnot, you don't see anything for quite some time. But if you don't put them in the ground and you don't cultivate them, and you don't do the right foundations, and you're not going to get any crop down the line. So that's kind of why I'm focusing on that. And outside of that, today, mother couple of focuses, I am probably going to need to take my oral Italian exam in the next month, which is another stepping stone to getting my Italian citizenship. In fact, it may well be the largest stepping stone and that will obviously be great because it means I have a citizen of Italy I'll have dual citizenship, which would be really cool. But it also means that I'm still a member of the EU, which I really want, especially as we're travelling around the EU will be a lot in the future. You know Then I get the best of both worlds as an EU citizen as and as a Brit. Simone has already got dual citizenship, she's British, as well as Italian. And the kids are dual as well. So I've just got to catch up. And obvious
