Welcome to Episode 104 of my podcasts The view from the crow's nest. And it is Thursday 17th of September 2020. I am knackered. That's pretty much the end of the episode didn't sleep again last night very well it wasn't it after kind of three or four or something and that's been a bit of a pattern this week. And I put it down to a bunch of things but probably over marking them is my stress. I Italian exam. On Tuesday, next week. And I think I didn't take into account how much your stress maybe there's generally things don't stress me. But I guess this is, this does. So, that's the, the net result was because I didn't sleep I ended up getting up. You know late in the morning and have my exercise session which got put back with my, my coach my trainer. And that was a good session and actually I felt surprisingly felt powerful circuit training today. And I felt strong I felt powerful, and I really handled it pretty easily really. But by the time I'd done that, it was pretty much nearly lunchtime. So by the time I got started at work, it was in the afternoon. And I worked all afternoon I can't really tell you what actually achieved or caught down. It's one of those days. And I just feel so very very frustrated because it seems that I know that stuff is happening I know that I am making moves towards you know something, but I guess I'm not doing any music or any writing or anything creative and that's, oddly enough that saps my energy rather than you know not doing it saps my energy and doing it gives me energy I guess that's the same for anything that people are passionate about. So I've just won this, I think I just want this all to be over this Italian thing I want the hiring and onboarding of the new guys for all its ninja to be done so they can really be working. You know, so they know what's going on and I can get up. Excuse me, they can get up to full speed full steam. I want. We just started. We've just started advertising campaigns actually for various different things so the first guinea pig advertising campaign on Facebook is for grip the sky experience so I'm the guinea pig. And I have a very clear strategy on how I think to run an effective ads campaign for musicians and particularly for this. And I built the grip of sky experience, specifically so that I could do this kind of advertising campaign, which I won't bore you with now but this by it that I've got a guy on the team who is an ad specialist and so it would be wrong of me I thought to just kind of go well, you're an ad specialist, but this is how you're going to do it. So I thought, well let me let him do his way. And then I can see and then maybe adjust because my way will be more complicated, but actually if his way gets results then, you know, that's good so I don't want to let my ego or preconceived ideas and limiting beliefs hold back from actually just getting stuff to work. So we just started that yesterday, and the initial data is that I'm getting an abnormally high amount of people clicking the ads and coming through to the group the sky experience, but pretty much 100% of them are not doing anything once they arrive, other than leaving, which throws up warning signals to me of saying, you know, they're kind of click farms or basically spam affectively spam. So I hope I'm wrong. I've brought it so the dude's attention, and he will look into it and then we'll see and then we'll adjust a few things etc etc. But what it's reminded me. Why I guess I feel a bit kind of despondent too Is it reminds me that. And also a conversation I had with another entrepreneur earlier, who's in a similar boat from a different angle but is that it's, it's hard, especially when you don't have a large budget. You know, it's hard to find people who do things in the way that you want them to be done with the expertise that you may have if you build expertise up over. You know how many years. And the whole point of getting a team on board is obviously so that I don't have to do
